The carefree toolkit
A Lush wellbeing toolkit designed to get the user into a childlike mindset for a festival and in their day to day life.
The client
The toolkit aims to make the user adopt a childlike way of living would be aimed at families, as it encourages children to get back in touch with that childlike attitude that they might be gradually losing to help with the anxieties of growing up, as well as help parents to ease into the festival experience and engage how their kids might, bringing the kids and parents together.
Treat your environment like a playground
To appeal to a modern audience the look of the toolkit incorporates thick bold coloured shapes you see in modern design behind the childlike illustrations. Just like how you see the fun in your environment from adopting a child’s mindset, you can see the fun colours pop on the calming purple around the box.
Whats Inside?
As well as 4 lush products the kit included a poster, sticker sheet, greaseproof papers and a mini journal.
The zine-fold poster for my kit includes prompts and activities on the front that are to be done on chosen days, these are recorded on the planner at the back of the poster. It also has prompts and activities for the days when the user is at the festival. Each prompt and activity has a related sticker, so you can put the sticker on the day you plan to do said activity and keep track of what you have done. All these activities have the goal of getting the user to adopt a child's mindset in the festival and their daily life.
The mini journal gets the user to think back to their childhood, with different personality questions about their child self. The bulk of the journal is aimed at offloading your anxiety’s by turning them into childlike stories, with different prompts like characters and items you might find in a classic kids story to help you with writing. As well as offloading those worries it aims to help the user look at them in a more silly way, so that they seem less daunting. The journal could be used during the festival quite easily due to its small size and outside the festival.